Media and Public Relations Training – Online Course – CPD Accredited

Media and Public Relations Training – Online Course – CPD Accredited.

Welcome to our online Media and Public Relations training course. All our online training courses, programmes and qualifications are accredited by the CPD Certification Service (CPDUK).

In this online Media and Public Relations course, learners will get the knowledge they need to effectively manage their image and value by forming robust networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This course is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.

Media and public relations are the most successful method of communicating your value to those around you. Furthermore, excellent networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the range, the more people know you and offers you opportunities.

Certificate duration: 2 years

Entry requirements: No entry restrictions

Recommended prerequisites: N/A

Assessment type: End of course assessment

Assessment pass mark – 80% needed to pass and gain a CPD certificate

Cost(s) of assessment and certification – All costs included in the course price

Awarding/Accrediting body – CPD Certification Service (CPDUK)

Media and Public Relations Training – Online Course – CPD Accredited.

Course aims

Media and public relations are the most successful method of communicating your value to those around you. Furthermore, excellent networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the range, the more people know you and offers you opportunities.

Learning outcomes

The learning outcomes of this online Media and Public Relations training course are to:

• Network for success
• Manage “Meet and Greet” opportunities
• Dress for success
• Write effectively
• Set goals
• Manage media relations
• Plan issue and crisis communication
• Use social media
• Deliver effective employee communication.

What is media relations?

Media relations involves working with media for the purpose of informing the public of an organization’s mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media.

Why is this online Media and Public Relations training course essential?

The public relations industry and the media have always enjoyed a curious relationship. Those in the public relations industry will tell you that the media can’t do its job without PR flacks. Media folk, meanwhile, will suggest that public relations departments are little more than mouthpieces for people who would still speak to the media if the public relations industry never existed. And both viewpoints are correct to a point.

In this online Media and Public Relations training course, participants will get the knowledge they need to manage their image and value effectively by forming robust networks through strategic communication planning.

Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This online Media and Public Relations training course is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.

What is covered in this course?

This online Media and Public Relations training course includes the following:

• Module One: Getting Started
• Module Two: Networking for Success (I)
• Module Three: Networking for Success (II)
• Module Four: The Meet and Greet
• Module Five: Dressing for Success
• Module Six: Writing
• Module Seven: Setting Goals
• Module Eight: Media Relations
• Module Nine: Issues and Crisis Communication Planning
• Module Ten: Social Media (The PR Toolkit)
• Module Eleven: Employee Communications
• Module Twelve: Wrapping Up

Media and Public Relations Training – Online Course – CPD Accredited.

This online Media and Public Relations training course is suitable for those who want to know more about media and public relations.

Media and Public Relations Training – Online Course – CPD Accredited.

Learn anywhere, anytime on any device.

You will need access to a desktop computer, laptop, tablet or smartphone device to complete these online courses. You can start, pause/stop and return to where you left off.

Our courses utilise responsive design features, making them available on any device of your choice.

Media and Public Relations Training – Online Course – CPD Accredited.

Our online courses and programmes range from introductory modules at Level 1 (awareness/beginner) to advanced and expert modules up to Level 6.

Our e-learning modules count towards CPD hours for professionals in various sectors as well as meeting mandatory and statutory requirements (where relevant).

Media and Public Relations Training – Online Course – CPD Accredited.

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